MegaTrends

Mobility of the future: safe, flexible, automated and eco-friendly

Our mobility needs and expectations are changing. The car is increasingly evolving from purely a means of transportation to a sustainable self-driving data center on wheels – available 24/7 and digitally connected to its environment. In the vehicles of tomorrow visible and invisible light will take on essential functions for greater safety and convenience. Vehicles will incorporate several hundred lighting components. As a new player on the market, OSRAM Continental offers various smart solutions comprising light modules, sensors, electronics and software.

Move with OSRAM Continental into a bright future. The following four megatrends will shape the vehicle of the future.

Automated driving

Automated driving is one of the key megatrends for the automotive industry. The first production vehicles equipped with this technology are already on the roads.

The functions of the human eye are essential in road traffic. In self-driving cars, some of these functions can be performed by light-based systems. The sensors, cameras and radar systems installed on the front end enable vehicles to see.

Light can also replace the driver’s body language or eye contact in communications between the vehicle and its environment. Autonomous vehicles use light signals to inform or warn other road users. OSRAM Continental is already working on solutions that may be able to project information or warnings onto the road.

The self-driving car of the future will become a living room, office or restaurant on wheels. With most of the stress of driving removed, drivers will be able to make use of the time they spend in the vehicle. This calls for completely new concepts for the design of the passenger compartment and will open up exciting mobility solutions. Depending on the time of day and their mood, passengers will be able to select from a wide range of individual functional and accent lighting options to make their journey as pleasant as possible.

Electrification: The smart sustainable path into the future

Another trend for the mobility of the future is electrification. This topic is driven by the reduction of emissions, the availability of resources and the sustainability of mobility. It is difficult to imagine a future in which electric vehicles will not be an everyday sight on the roads. More and more electric cars are appearing on the market – either as pure battery electric vehicles or as plug-in hybrids with an additional combustion engine.

Smart resource-friendly lifestyles call for energy-saving lighting solutions. LED headlights combine very low power consumption with optimum illumination of the road. With its smart LED-based lighting solutions OSRAM Continental is advancing the development of LED headlights into reliable lighting systems with even higher energy efficiency.

Connectivity

Connectivity is a megatrend that is also sweeping through the automotive industry. It is closely linked to digitalization and autonomous driving and will completely change the face of road traffic. Along with automation, connectivity is a key aspect of mobility. Depending on the degree of automation, self-driving cars cannot be implemented without connectivity.

Vehicles are already equipped with a large number of control units capable of exchanging information via a common network. Additional information is also available to the lighting control system via this vehicle-internal network. For example data from the maps in the navigation system or weather/traffic reports via online connection or from the vehicle’s environment sensors (e.g. radar, camera). This allows the lighting control system to react to situations more individually and support the driver proactively – based on predefined scenarios.

Vehicle connectivity enables the manufacturers to update their algorithms and functions over-the-air (OTA) during the vehicle’s entire service life without the need for any additional repair shop visits – with enormous savings in time and costs. After purchasing a car, the owner will also be able to download new software and either activate new functions or lease them for a limited period of time. Cyber security, in other words the vehicle’s security architecture, plays a decisive role in preventing the software from being hacked.

Beyond this, light in the sense of establishing a connection between vehicle and man or vehicle and its surroundings enables a wide range of dialogue concepts – for example communication between car and owner. Sensors will detect that the owner is approaching the vehicle and will activate an individual lighting arrangement or projection by way of a welcome. On getting into the car, drivers will use their smartphones to select a lighting configuration for the passenger compartment. Smart controls will be available for all the lighting components in the vehicle.

With the solutions it offers, OSRAM Continental is creating the basis for secure smart connectivity, such as vehicle-to-X communication, and pioneering lighting concepts for the car interior and exterior.

Car sharing

Car sharing is an alternative to ownership. More and more people throughout the world are switching to car sharing. They appreciate the opportunity of being mobile with a high degree of flexibility and without the burden of maintaining a vehicle. In recent years a large number of companies have been established that offer this service.

Mobility concepts featuring digital connectivity, autonomous driving and electrification will reach more and more people through car sharing and will shape the way we get around in the future. The “short-term rental car” of the future will give passengers a particularly pleasant journey and will be personalized. This will be achieved, for example, with lighting concepts defined by the drivers themselves, which will be loaded as soon as they step into the car. The latest design studies show the potential of human centric lighting (HCL) in this context. HCL enables the lighting in the vehicle’s interior to be adapted at any time to the needs of the driver and passengers to boost their feeling of wellbeing.

Smart lighting concepts will also be used, such as light signals on the exterior of the vehicle to indicate whether a car is available or occupied.