OSRAM Continental celebrated the opening of its China office in Shanghai today. The new office strengthens the company’s presence in the Chinese market with a local site for the sales, support and development of its advanced automotive lighting products and solutions.
The Asian automotive market has been witnessing rapid growth during the past few years and China specifically offers a lot of potential. Along with the market growth, the automotive industry is also experiencing an evolutionary technology advancement with customers expecting a vehicle to be safe while at the same time flexible, connected, autonomous and eco-friendly. “With such forthcoming trends in the automotive industry, especially for connected and autonomous driving vehicles, automotive lighting is changing from a traditional operation to a highly sophisticated and connected function”, added Mustafa Yesilgoez, CEO Asia Pacific of OSRAM Continental.
“We are very excited to open our office in Shanghai. The new facility ensures a closer access to our Chinese customers and offers an appealing location to attract talents. With our commitment to the local automotive market, coupled with cutting-edge automotive lighting solutions we aim to provide a unique experience for our customers in China and Asia”, stated Dr. Dirk Linzmeier, CEO of OSRAM Continental.