OSRAM Continental´s corporate design has been awarded with the iF Design Award in the category Corporate Identity & Branding.
The iF Design award is the oldest independent design seal worldwide. Every year, the 78-member jury from various countries and industries awards the prestigious seal for outstanding and innovative designs in various categories.
OSRAM Continental was awarded in the category Corporate Identity & Branding. "We are very pleased to receive a second award for our corporate design after the Red Dot Award 2019. This shows that we have not only succeeded in creating a unique brand, but also in consistently continuing and further strengthening it”, says Lana Kupczyk, Head of Communication, Marketing and Brand.
The concept was developed and implemented by the internationally renowned design agency KMS Team. The clear design translates the characteristics of light into three design principles: Contrast, Movement and Focus. The visual language is characterized by the repetition of black and white, which are complemented by the accent color orange.
Here you can find more information about the Red Dot Design Award, the first award that OC received for its corporate design.