In addition to LinkedIn and YouTube, OSRAM Continental joined another social media channel in mid-April: WeChat. The use of this platform enables OSRAM Continental to further establish its online presence in China.
Almost 1 billion users are active on WeChat and over 20 million companies have official channels on the super social app. According to the motto "from the region for the region", OSRAM Continental wants to use the platform to offer its Chinese customers and other interested parties an additional brand experience tailored to local needs. In addition to news, updates and technical articles, followers will also have the opportunity to contact OSRAM Continental directly.
Shortly after the launch, the channel recorded over 200 followers and over 500 clicks.
Via this QR code you can access OSRAM Continental's WeChat channel: